LEXANDER REED

All Case Studies

HIGHLIGHTS: 4 Million Product E-commerce Platform, Homepage Redesign, Sketch Wire-framing and User Flows, UserTesting.com Qualitative Research, Google Analytics and Clicktale Analysis, Optimal Workshop Taxonomy Testing, Baymard Heuristic Evaluations, Design Thinking Workshops

Forte Group

HIGHLIGHTS: Tablet Touch Interface Design for Tractor and Sugar Cane Harvester, Research Synthesis, Competitor Analysis, ISO Symbol Icon Audit and Redesign

Rent Like A Champion

HIGHLIGHTS: Home Sharing Website Featured On Shark Tank, Service Blueprint, Persona Mapping, UX Strategy, UX Research, Service Design, Insight Synthesis

Freelance Design

HIGHLIGHTS: Freelance Design Work for SMEs, Website and E-commerce Consulting, Adobe Photoshop, Adobe Illustrator, Print and Digital Graphic Design

All Star Bikers

HIGHLIGHTS: All-Star Bikers Personal Project, Mobile App, UX Strategy, UX Research, Insight Synthesis, Story Mapping, Information Architecture, Wireframes, Axure

Delta Institute

HIGHLIGHTS: Product Design Internship, Startup, Nonprofit, Discovery Phase, User Personas, Longitudinal Testing, Usability Testing, CRM Implementation, Graphic Design

Venmo Charity

HIGHLIGHTS: Class Project, Mobile App, UX Research, UX Strategy, Insight Synthesis, Agile Project Management, UI Design, Usability Testing, Prototyping

Unity 3D

HIGHLIGHTS: Personal Design Project, Game Design, Unity 3D, UI Design